Catena Media Ordered to Cease Dutch-Targeting Online Gambling Promotional Strategies

The Dutch gambling regulator Kansspelautoriteit issued on Tuesday a cease and desist order to performance marketing company Catena Media, following the latter have been learned to have advertised different iGaming brands in a manner which had violated holland’ video gaming laws.

The Malta-located company had been required to stop its promotional activities in the nation and also to avoid such tasks in future. Holland Gaming Authority write my paper additionally informed Catena Media that it is imposed a fine of up to €21,000, if it fails to conform to the recently issued order.

In accordance with Kansspelautoriteit’s purchase, Catena Media had formerly targeted Dutch players by advertising the iGaming providing of various operators for a range websites, with some of those being pellenoverzicht.com, gokoverzicht.com, and netentcasino.nl. Following purchase’s publication, those sites can not be reached from within holland.

Headquartered in Sliema, Malta, Catena Media is a to generate leads company that through its growing system of affiliate sites, promotes online gambling services to customers from all over the world. A year ago, the company made the news by acquiring popular iGaming portal AskGamblers for the amount that is total of million.

The statement about Catena Media being scolded by the Netherlands Gaming Authority comes right after the regulator introduced a brand new pair of rules that significantly limited the provision of online gambling services in the nation.

Generally, the unauthorized supply of offering of the type is forbidden in the Netherlands, but iGaming that is international have already been targeting Dutch players in a grey zone for years. Nevertheless, Kansspelautoriteit’s brand new regulations hampered their operations that are dutch-facing.

Under the rules that are newly-introduced iGaming operators and even their affiliates aren’t allowed to target local players by utilizing typically Dutch symbols, such as tulips and windmills. In addition, .nl affiliate websites are prohibited from directing players that are dutch .com iGaming sites. Operators that have didn’t block traffic through the national country may also be regarded as breaking its gambling regulations and could face scolding from Kansspelautoriteit.

The Netherlands has started a procedure for the legislation of its online gambling market, although lawmakers haven’t made any significant progress since last summer, whenever an iGaming bill had been voted and only by the Dutch Lower House. It is now up to the Senate to maneuver forward the legislative piece, but numerous genuinely believe that it would simply take more time before this occurs.

According to Dutch Ministry of protection and Justice officials, whom took part in this season’s version associated with the Gaming in Holland Conference, it’ll not be before July 2018 that the united states will manage its market and start it for licensed iGaming operations.